References

Our client needed to place its product –top quality extra virgin olive oil- in two diametrically opposed markets: supermarkets and delicatessen shops in China and online sales for modern online shops with European tastes. For the first market, we developed a brand of classic and very Spanish appearance which guarantees the origin to the Chinese consumer, who has an exotic product before him/her. The new brand is focused for a modern audience using the Internet and who already know the Spanish olive oil. This brand has more of an avant-garde, fashionable style.